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The Popular Story > Blog > Lifestyle > What is the hype around this viral sushi tube trend?
Lifestyle

What is the hype around this viral sushi tube trend?

By Vinaykant Patel Last updated: March 5, 2026 2 Min Read
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Food trends move fast. One minute you are mastering chopsticks, the next minute sushi is… popping out of a tube. And that’s exactly what happened recently.

The viral Push-Pop Sushi trend that first made waves in New York has now officially arrived in India, and it is bringing a playful twist to how people enjoy one of the world’s most beloved dishes.

Packprince |  Instead of balancing delicate pieces with chopsticks, diners simply push sushi upwards from a cylindrical tube and take a bite.

Image credit : Packprince | Instead of balancing delicate pieces with chopsticks, diners simply push sushi upwards from a cylindrical tube and take a bite.

The viral sushi trend that started in NYC

The idea first gained attention at Suka Sushi, where chefs transformed traditional sushi into something surprisingly portable. Instead of balancing delicate pieces with chopsticks, diners simply push sushi upwards from a cylindrical tube and take a bite.

The concept quickly blew up on social media thanks to its unusual presentation and snack-like convenience. Think sushi, but make it street-food friendly.

The trend has now made its way to Delhi NCR through the Asian kitchen brand Enoki and Sticky Rice Asian Bistro.

The dish is currently available across several outlets in Delhi and Gurgaon, turning curious foodies into instant content creators as they try the unique format.

Prices start at Rs 1,444 for vegetarian versions and Rs 1,594 for non-vegetarian options, placing it firmly in the premium but Instagram-worthy dining category.

Instagram | The trend has now made its way to Delhi NCR through the Asian kitchen brand Enoki and Sticky Rice Asian Bistro.

Image credit : Instagram | The trend has now made its way to Delhi NCR through the Asian kitchen brand Enoki and Sticky Rice Asian Bistro.

The magic lies in the packaging.

Each sushi tube arrives with a slim container filled with soy sauce attached to the side. Diners remove this mini tube, pour the soy sauce directly over the sushi inside the cylinder, and then reuse the same tube as a plunger.



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