The Nepal Embassy in New Delhi has come up with an interesting prospect for India’s digital creators by calling for applications from Indian social media influencers, vloggers, podcasters, and storytellers who would like to take a familiarisation tour of Nepal. As reported by the Nepal Embassy in India, this initiative focuses on highlighting Nepal’s cultural significance, its spiritual heritage, cuisine, rich history, and stunning landscapes using digital content that revolves around travelling. Five creators will be chosen under this initiative, and they will have the chance to experience the beautiful country of Nepal firsthand. Applications can be made till May 30, 2026, and will be considered based on creativity and quality of storytelling.The Embassy of Nepal will share final travel dates and itinerary details with selected participants after the selection process is completed.
PC: X (Nepal Embassy)
Nepal’s free travel initiative for Indian social media influencers
As per the official statement issued by the Embassy of Nepal shared over X (formerly Twitter), the familiarisation program will form an integral part of the overall strategy to promote tourism within the country. The aim here would be to project Nepal as a versatile destination with easy accessibility for tourists from India in the form of engaging content.Some of the important aspects of the program include:
- In-depth travel experience in various tourist areas in Nepal
- Content creation based on culture, spirituality, adventure, and food
Nepal Tourism promotion via Indian digital audiences- Social media collaborations with popular social media influencers and creators
Nepal’s free travel for influencers : Who is eligible to apply
The opportunity is open to a wide range of creators, but certain conditions apply.Eligibility criteria:
- Applicants must be Indian nationals or based in India
- Active presence on platforms such as Instagram, YouTube, Facebook or X
- Consistent audience engagement on published content
- Content focus on travel, lifestyle, food, culture, wellness, spirituality or adventure
Additional preferences:
- Strong storytelling ability
- High-quality video or digital content production skills
- Responsible tourism communication approach
- Ability to engage Indian audiences effectively
How to apply for Nepal’s free travel initiative for Indian social media influencers
Interested creators must apply before May 30, 2026, through email submission.Required application details:
- Social media profile links
- Audience analytics and engagement data
- Previous work samples or portfolio
- Content ideas for promoting Nepal tourism
- The selection process focuses on:
- Creativity and originality
- Storytelling ability
- Content quality and presentation style
- Audience reach and engagement performance
Fluency in English, Hindi or regional Indian languages may provide an added advantage while connecting with diverse audiences.
What selected creators will do in Nepal
The five selected creators will be offered an arranged travel experience in Nepal. Their trip will involve a combination of visits to cultural, spiritual, and nature-oriented places in the country.Expected travel experience sites:
- Natural and mountain areas of the Himalayas
- Spiritual and religious places
- Heritage cities and villages
- Food and indigenous experiences
- Nature- and adventure-based tourism sites
While travelling, the artists would be expected to create content throughout their tour.Content creation would include:
- Travel stories on Instagram reels/posts
- Vlogs and travel videos on YouTube
- Digital content creation
- Travel discussions via podcasts
- Live travel stories
The artists would also be asked to share:
- Travel advice and tips
- Local recommendations
- Travel information for Indian tourists
Why Nepal is focusing on creators
Influencer-based marketing for promoting tourism indicates new travel behaviour patterns. Social media is the main platform that inspires many users in India to undertake trips.Important factors that led to this marketing practice include:
- Greater impact of Instagram and YouTube on travel choices
- Increasing preference for experiential and real-life travel experiences
- Effective marketing of destinations through the help of creators
- Close ties between cultures and tourism in India and Nepal
