Microsoft has named Asha Sharma as the new chief executive of its gaming division, marking one of the most significant leadership changes in Xbox’s history. Sharma succeeds long-time gaming head Phil Spencer, who is retiring after nearly four decades at the company and will stay on as an adviser through the summer. Her appointment comes at a challenging moment for Microsoft Gaming, which is facing slowing revenue growth, rising costs and intense competition in the global console and content market.Sharma has been appointed Executive Vice President and CEO of Microsoft Gaming and will report directly to Satya Nadella, Microsoft’s chairman and chief executive. In her first comments following the announcement, Sharma said she would refocus on Xbox’s core audience while navigating a rapidly changing gaming landscape shaped by subscriptions, cloud gaming and large-scale acquisitions.
Asha Sharma’s journey to becoming Microsoft Gaming CEO
Before taking charge of Microsoft Gaming, Sharma held senior leadership roles across some of the world’s biggest technology companies. At Microsoft, she most recently worked in AI platform and product leadership, giving her direct exposure to the company’s broader push into artificial intelligence. Before that, she served as chief operating officer at Instacart and held product leadership roles at Meta. Her career has largely focused on scaling platforms, managing large teams and steering products through periods of rapid growth.Sharma is US-educated, with a business degree from the University of Minnesota’s Carlson School of Management. While she is widely described as being of Indian origin, publicly available biographies and official company disclosures provide limited detail about her family background or roots, and she has not spoken extensively in public about her personal history. Her professional profile, however, places her firmly among a growing cohort of global tech leaders with diverse backgrounds.The leadership change comes as Microsoft Gaming faces multiple pressures. Gaming revenue has declined in recent quarters, hardware prices have risen due to cost pressures, and consumer spending remains uncertain. At the same time, Microsoft is still integrating Activision Blizzard, acquired in 2023 in a $69 billion deal that reshaped the company’s position in the gaming industry.Sharma’s background in operations, platforms and AI suggests Microsoft is betting on a leader who can balance content, technology and business discipline.
Changes across the gaming division
Alongside Sharma’s appointment, Microsoft confirmed other senior changes. Matt Booty has been promoted to chief content officer, overseeing game studios and titles, while Sarah Bond is leaving the company to pursue a new chapter. Together, the moves point to a broader reset of the Xbox leadership structure.Sharma takes over at a time when Xbox is reassessing its identity. Competition from Sony’s PlayStation remains strong, especially in console market share and exclusive games. Analysts will be watching closely to see whether Sharma prioritises hardware, subscriptions, first-party content, or deeper integration with Microsoft’s AI and cloud businesses.
A pivotal moment
Asha Sharma’s appointment marks the start of a new chapter for Microsoft Gaming. With Phil Spencer stepping back and a restructured leadership team in place, the company is signalling a willingness to rethink strategy at a time when the global games industry is under pressure. How Sharma navigates this transition will shape Xbox’s direction for years to come.
