In a world driven by innovation and ambition, Anubhav Dubey has emerged as an inspiring example of how passion, risk-taking, and a little bit of tea can create a revolution. Once a UPSC aspirant, Anubhav is now a well-known name in the Indian entrepreneurial landscape as the co-founder of the massively popular brand — Chai Sutta Bar.
The Humble Beginnings
Born in Rewa, Madhya Pradesh, Anubhav Dubey had a simple upbringing. Like many small-town kids, he was taught to chase traditional career paths. After completing his schooling, he moved to Indore and later to Delhi to prepare for the UPSC Civil Services exam.
However, life had other plans. In 2016, at the age of 22, Anubhav, along with his childhood friend Anand Nayak, decided to start a tea outlet. With just ₹3 lakh and a lot of courage, they launched the first Chai Sutta Bar outlet in Indore. The idea was simple: serve tea with a twist — in kulhads (clay cups) — and create a cool, welcoming hangout spot for youth.
Brewing a Brand
What made Chai Sutta Bar different from other tea stalls was its unique branding and youthful vibe. It wasn’t just about selling chai; it was about creating an experience. Despite the name “bar,” no alcohol was served — only a wide variety of flavored teas like chocolate chai, masala chai, and paan chai.
The brand soon gained traction on social media, and within a few years, Chai Sutta Bar expanded to over 300 outlets across India and even internationally.
Social Impact
Anubhav’s mission wasn’t just profit-driven. The brand employs hundreds of underprivileged people and promotes the use of eco-friendly kulhads, supporting potter communities across India. It’s a rare mix of business and social entrepreneurship.
Recognition and Legacy
Today, Anubhav Dubey is celebrated as one of India’s youngest successful entrepreneurs. He’s been featured on platforms like TEDx and Josh Talks, inspiring countless young minds with his journey from a student to a startup hero.
Conclusion
Anubhav Dubey’s story teaches us that dreams don’t require perfect conditions — just belief, risk, and effort. From a small tea shop in Indore to a global chai brand, he has shown that no dream is too small and no idea is too simple.
