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The Popular Story > Blog > Lifestyle > Kohitur Mango: The rare and expensive Indian fruit that even billionaire Harsh Goenka says he “can’t afford” |
Lifestyle

Kohitur Mango: The rare and expensive Indian fruit that even billionaire Harsh Goenka says he “can’t afford” |

By Vinaykant Patel Last updated: March 10, 2026 7 Min Read
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Contents
Harsh Goenka “can’t afford” Kohitur mangoWhat exactly is the Kohitur mangoWhy the Kohitur mango is so rareThe delicate nature of Kohitur mangoHow the Kohitur mango is harvestedKohitur mango: Taste, texture and characteristics Why the Kohitur mango fascinated the internet
Kohitur Mango: The rare and expensive Indian fruit that even billionaire Harsh Goenka says he “can’t afford”
Kohitur Mango: The rare and expensive Indian fruit that even billionaire Harsh Goenka says he “can’t afford”

India is known for its deep love for mangoes. Every summer, fruit markets all over the country are full of popular kinds like Alphonso, Kesar, Langra, and Dasheri. A lot of people eat these mangoes every year, and they are easy to find. But there are some rare mangoes that most people don’t get to see or taste very often.A post on X by Harsh Goenka about one of these fruits went viral, recently. He wrote about a rare and expensive mango from West Bengal called the Kohitur in his post. He joked that he “can’t afford” it because it is so rare and expensive. The comment got people interested online and made a lot of people learn about this little-known mango that comes from royalty. The Kohitur mango is more than just a fruit that comes out in the fall. It is one of the most interesting fruits in India’s agricultural history because of its history, small production, and delicate nature.

Harsh Goenka “can’t afford” Kohitur mango

The discussion around the Kohitur mango gained momentum after Goenka shared details about the fruit on the social media platform X. In the post, he described the Kohitur as an extremely rare mango from West Bengal that has historically been associated with royalty.According to his X post, Goenka noted that the fruit is so rare and expensive that it remains out of reach for most people. In response to a user asking how many he owned, he replied humorously that he “can’t afford” it. A lot of people were surprised that a fruit could be too expensive for a billionaire, so the post quickly got a lot of attention online.

Harsh Goenka can't afford Kohitur mango

Harsh Goenka can’t afford Kohitur mango

What exactly is the Kohitur mango

The Kohitur mango is one of the most unusual traditional mango types in India. It comes from the historic area of Murshidabad in West Bengal, which is known for its long history of growing mangoes.According to historical records, the mango has been around since the time of the Nawabs of Bengal. During that time, horticulturists carefully grafted different types of mangoes to make new ones. Reports say that the Kohitur was made by mixing some of the best mango saplings of the time, such as the rare Kalopahar variety.As time went on, the fruit became linked to royal gardens and wealthy homes. Because of this history, the Kohitur is often called a royal mango.

Why the Kohitur mango is so rare

One of the main reasons people know about Kohitur is that it is very hard to find. According to reports, only a small number of trees of this variety are believed to survive today, mainly in parts of Murshidabad. In some years, the total harvest can be as low as around 150 fruits, which makes it exceptionally rare.Because of this limited production, the fruit is rarely seen in regular markets. It is often known only to collectors, fruit enthusiasts and people interested in traditional agricultural varieties.Limited supply naturally increases its price. Reports indicate that a single Kohitur mango may cost Rs 1,500 or more per fruit, depending on availability and demand.

The delicate nature of Kohitur mango

Another reason the Kohitur mango stands out is the way it is handled. Unlike most mangoes, this fruit is known for its extremely delicate skin and texture. Because of this fragility, growers often treat it almost like a fragile object rather than a typical fruit.According to reports, the mangoes are usually wrapped in soft cotton wool during storage and transport so that the skin does not get damaged.There are also traditional practices associated with handling the fruit. Some growers avoid cutting it with a metal knife and instead use wooden knives to protect its delicate flesh.

How the Kohitur mango is harvested

It also takes special care to pick the Kohitur mango. According to old records, farmers were careful when they picked the fruit from the tree. Instead of using tools that could hurt the stem to cut the mango, they sometimes used bamboo splinters to gently push the fruit off the branch.This method kept the fruit from getting bruised or damaged, which could change its taste and quality.These old-fashioned ways of doing things show how important the mango was in the past, especially when it was grown for the royal family.

Kohitur mango: Taste, texture and characteristics

Because it is so rare, very few people today have actually tasted the Kohitur mango. But descriptions from the past often say that the fruit has a soft and fragile texture.People used to value the pulp highly in royal kitchens because it was smooth and rich. The fruit is also known for its unique smell, which is often thought to be one of the most important traits of traditional mango types.The Kohitur mango has not changed much over time, unlike commercial mango varieties that are grown for large-scale distribution. Its cultivation continues in small quantities.

Why the Kohitur mango fascinated the internet

The story gained widespread attention mainly because of its unusual angle. When Harsh Goenka with a net worth estimated at over Rs 37,000 crore says there is a fruit he “can’t afford,” it naturally sparks curiosity.But beyond the viral moment, the story also highlights how many rare food traditions still exist across India.In a country where mangoes are often called the “king of fruits,” the Kohitur is a reminder that some kinds are still rare treasures instead of everyday fruits.This strange mango keeps people’s interest, from royal orchards in Murshidabad to modern conversations on social media.



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