Font ResizerAa
The Popular StoryThe Popular Story
  • Lifestyle
  • Sports
  • Entertainment
  • News
  • World
Search
  • Lifestyle
  • Sports
  • Entertainment
  • News
  • World
Follow US
Copyright © 2024 MP Media. All Rights Reserved.
The Popular Story > Blog > Sports > KPMG to evaluate ‘feasibility’ of bids received for Indian football’s long-term commercial rights | Football News
Sports

KPMG to evaluate ‘feasibility’ of bids received for Indian football’s long-term commercial rights | Football News

By Sumitra Patel Last updated: March 29, 2026 3 Min Read
Share


KPMG to evaluate 'feasibility' of bids received for Indian football's long-term commercial rights
The AIFF Executive Committee has referred three long-term commercial rights bids for club competitions to KPMG for audit. This decision follows ISL clubs’ request to avoid a binding decision on the 15+5 rights cycle. Clubs will also meet with bidders to address queries, ensuring transparency before the AIFF General Body considers the matter.

New Delhi: All India Football Federation’s (AIFF) Executive Committee has decided to refer the three long-term bids for commercial rights of club competitions to audit firm KPMG for “evaluating the feasibility and key aspects”. The decision came a day after the Indian Super League (ISL) clubs urged the governing body against taking a “binding decision” on the 15+5 rights cycle.AIFF received three bids: FanCode and Genius Sports (for ISL and Federation Cup) and Capri Sports (for Indian Women’s League and IWL 2). Genius Sports has placed a bid of Rs 64.39 crore a year (approx. Rs 2129 crore for 20 years) while FanCode has bid Rs 36 crore a year (approx. Rs 1190 crore). Capri Sports is the sole bidder for women’s football at Rs 150 crore over 20 years.

Watch

ISL commercial rights: AIFF get two different bids

“Three bids received for the relevant commercial rights – by FanCode and Genius Sports (for ISL and Federation Cup), and Capri Sports (for IWL and IWL2) – process were placed before the Executive Committee,” said AIFF in a statement.“After detailed deliberations, it was decided that KPMG will prepare comprehensive comparison tables evaluating the feasibility and key aspects of the bids,” continued the statement.During the bid opening process on March 27, clubs had cited not enough time to go through the Request for Quotations (RFQ) document. The crucial document was shared with the clubs only 12 hours before the bids were opened.The clubs were also not pleased with the 60-30-10 revenue model proposed between clubs, commercial partner and the federation. They had sought a separate presentation from the bidders to evaluate and understand their approaches.During the AIFF Executive Committee meeting, it was clarified that the process would be followed as requested by the clubs.“To ensure greater clarity and transparency in the process, clubs associated with the competitions will also hold meetings with the respective bidders to address any queries they may have,” said AIFF.“Following the preparation of the comparison analysis, the bidders will be requested to submit term sheets within a defined timeline.“The matter will subsequently be placed before the AIFF General Body for consideration in accordance with the provisions of the AIFF Constitution,” read the statement.



Source link

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
[mc4wp_form]
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Email Copy Link Print
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

SUBSCRIBE NOW

Subscribe to our newsletter to get our newest articles instantly!

[mc4wp_form]

HOT NEWS

Mohit Patel: The Visionary Mind Behind MP Media, Monax, and The Popular Story

In the competitive era of digital media, branding, and youth culture, very few names are…

April 23, 2025

At AI Summit, PM Modi’s nameplate carries a ‘Bharat’ message | India News

NEW DELHI: Prime Minister Narendra Modi on Thursday addressed the plenary session at the AI…

February 19, 2026

‘Who will pay for it?’: SC raps Tamil Nadu govt for promising free electricity; flags ‘freebie’ politics | India News

NEW DELHI: The Supreme Court on Thursday pulled up Tamil Nadu electricity board for promising…

February 19, 2026

YOU MAY ALSO LIKE

IPL 2026: Rs 12 lakh fine for Delhi Capitals captain Axar Patel after win vs Punjab Kings | Cricket News

Axar Patel has been fined Rs 12 lakh after Delhi Capitals maintained a slow over rate during their thrilling IPL…

Sports
May 12, 2026

Vaibhav Sooryavanshi ‘a Slight Liability in the Field’? Former India batter flags RR | Cricket News

Vaibhav Sooryavanshi has emerged as one of the brightest young stars of IPL 2026, scoring an impressive 440 runs in…

Sports
May 12, 2026

Still swinging it: Bhuvneshwar Kumar enjoys second wind at RCB | Cricket News

Bhuvneshwar Kumar (ANI Photo) RAIPUR: On a Dec evening at the M Chinnaswamy Stadium in Bengaluru in 2012, a young…

Sports
May 12, 2026

‘Very sensitive to criticism’: Sanjay Manjrekar makes big Virat Kohli revelation | Cricket News

Sanjay Manjrekar and Virat Kohli (Photos by ICC/PTI) NEW DELHI: One of the greatest batters of all time, Virat Kohli,…

Sports
May 12, 2026
Copyright © 2020 MP Media All rights reserved.
Welcome Back!

Sign in to your account

Lost your password?